SAMA International DMCC is the pioneer and leading nicotine pouch master distributor in the UAE and its neighbouring countries — leading the category since 2020.
SAMA International DMCC exists to help adult smokers move on from traditional cigarettes and discover smarter, potentially reduced-risk alternatives. With decades of hands-on experience across tobacco, alternative nicotine products, and FMCG, we believe adults deserve better choices and better outcomes.
We're not here to follow trends. We're here to change habits. We move fast, think long-term, and partner smart — focused on helping adult smokers switch away from conventional cigarettes through science-backed, regulation-compliant, and future-ready alternatives.
Active in UAE, Kuwait, Morocco, Angola, Iran, and Palestine — with expansion into 7 more markets underway.
From $1.1M in 2021 to $15.2M in 2026 — consistent growth driven by the global shift to smoke-free alternatives.
Exclusive MENA import and sales rights for DOPE, GOAT, and SYX — manufactured by Consumer Brands International.
Nicotine pouches and next-generation alternatives are among the fastest-growing categories in the global nicotine industry. SAMA International leverages deep regional expertise and an established MENA network to lead this shift — delivering premium smoke-free products to adult consumers across the region.
Our portfolio blends exclusive distribution rights with globally recognised traded brands, built through close partnerships with world-class manufacturers for sustainable, long-term growth.
Manufactured by Consumer Brands International s.r.o.



Country-level exclusive distribution rights across the MENA region






Globally recognised brands distributed across our retail network


We distribute premium vape brands across the MENA region — providing adult smokers with innovative, high-quality alternatives through our established retail and duty-free network.
We reach adult smokers through every channel that matters — from traditional retail to airport duty-free and online platforms.
8,200+ vape shops and retail stores across the MENA region
Including Kuwait Airport Retail and major UAE duty-free zones
High-traffic convenience locations across active markets
E-commerce partners for direct-to-consumer reach
Retail, Wholesale & Duty-Free
Including Kuwait Airport Retail
Exclusive territory
Active distribution
Active distribution
Active distribution
Our expansion strategy targets key MENA markets with high demand for smoke-free alternatives, leveraging existing partnerships and regional expertise to scale rapidly.
Not just a process — a mindset
From advanced product design and ISO-certified labs to verified scientific research, we push boundaries to deliver high-quality, credible alternatives consistently. We don't just improve products — we rethink how the entire experience works.
Innovation is our mindset — not just our process.
8,200+ retail stores & duty-free
We distribute through 8,200+ vape shops and retail stores, airport duty-free zones, kiosks and gas stations, and online retail partners. From the UAE to Morocco, Kuwait to Angola — our reach spans the MENA region and beyond.
We aim to be the partner of choice locally, regionally, and globally.
Collaboration is everything
We work closely with manufacturers, suppliers, marketing partners, and sponsors to create impact at scale and reach adult smokers across the region. Understanding our partners' strategies, aligning goals, and growing together.
Success only works when everyone wins.
Interested in partnering with us? We'd love to hear from you. Complete the form below and we'll get back to you within 24 hours.
The Dome Tower 2304, JLT, Cluster N
Dubai, United Arab Emirates
souliman@samadistribution.com
+971 52 139 3339
+971 4 572 7157
Monday – Friday
10:00 AM – 6:00 PM GST